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Bollywood America is the nations largest South Asian festival, featuring an exclusive high-end fashion show, comedy show, and a dance competition. Bollywood America features the top talent in the creative industry.


With increased competition as the South Asian exposure expands through the United States faced low attendance rates, reduction in online presence, and dilution of the brand.


Bollywood America quickly turned to Creative Intellects to gain exposure in the South Asian community. With an integrated marketing focus, Creative Intellects re-branded the organization, developed a custom web application, mobile enabled platforms, and a viral marketing campaign which utilized, blogger outreach, social media, and public relations.

Results: 3,000% increase in web traffic, 5,500% increase in user engagement, and web presence score up 39%. Creative Intellects campaign produced record revenue and highest turnout since its inception.


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